A small display site for a Concept Brand
We were contracted by I3 SRL to develop an urgent gig; they needed a display website to bring to Milan Fashion Week showcasing the main outfits and look for EvenIf, a concept brand for women. This website was developed in 4 days.
The Branding and Graphic Design part of the project was crucial for this project. The Designer had in mind a strongly contemporary collection of menswear, but had no sketches, no specific grounded ideas to share; with just a few items to work my mind around, I came up with the idea and concept of the Brand, the Brand name, the target, the keywords and communication style, involving for the most peculiar parts of graphic design applied to textile one of my business partners, Nicolò Luigi Gelai (Graphic Designer).